Danish Crown take the lead in working towards the sustainable transition of food production and step up our investment in sustainability and innovation throughout our value chain from farm to fork to accelerate the development. Sustainability is the foundation of our new business strategy, Feeding the Future. Our ambition is to be a successful leading player in sustainable meat production by 2030. The key to fulfilling that ambition is to create more value from the resources available to us and base our business on sustainably produced high-quality meat.