BillKircos

CMO, Honeywell

Amid a 20+ year career, Bill Kircos has shaped a diverse point of view through a unique combination of marketing, commercial, public relations and communications experience, mainly through two highly successful Fortune 100 companies. Bill is currently Chief Marketing Officer of Honeywell. He has helped lead the company’s brand and marketing transformation since joining the company in 2012, first as vice president managing its $12 billion Aerospace division, the company’s largest business unit. Today, he oversees the Honeywell brand, marketing-driven demand and revenue generation, creative direction, and the company’s digital, web and mobile presence through a large, global team. Prior to Honeywell, Bill managed the profit/loss and commercial facets as General Manager of Intel's nascent, $2 billion Tablet and Netbook Group business. The role spanned strategic marketing, technical sales, product marketing and planning, industry partnerships and marketing communications. He also held several PR and communications roles at Intel, and previously worked for a Governor of Arizona and two leading Phoenix-based marketing and PR agencies. A graduate of the University of Arizona (Bear Down!), Bill lives with his family in Charlotte, North Carolina after a long stint in Scottsdale, Arizona. He is a Chicago native and long-suffering Chicago Cubs fan until the team’s 2016 World Series. He is the proud dad of three young boys, grateful husband and serves on the Board of Directors for Arizona Forward, a non-profit focused on the state’s economic growth and environmental well-being and Xupermask®, a joint partnership with musician and creative artist will.i.am, which provides unique personal protective equipment, clothing and gear.

Adobe Summit 2022

2022/03/16 〜 2022/03/17
  • 海外講演者
  • 民間企業
  • ディスカッション
  • 役員

BillKircos

CMO, Honeywell

Orchestrate B2B Customer Journeys Across Marketing and Sales

Customer relationships are built on great experiences. In today’s digital and virtual landscape, that means omnichannel, personalized engagement continuously orchestrated in concert with sales and delivered with empathy and agility. As digital transformation has accelerated, so has the pace of innovation in B2B marketing automation. Hear how Adobe is continuing to raise the bar in helping businesses enable seamless buyer journeys across marketing and sales touchpoints, unlock the power of unified customer profiles and AI, and crack the code on measuring and maximizing marketing ROI.