Sr. Product Manager / Regional Evangelist, Adobe
Amy Robson is a Senior Product Manager & Evangelist at Adobe based in Sydney, Australia. In her role, Amy helps customers understand how Adobe can connect content & data and technology to transform the way they engage with their customers to drive exceptional customer experiences. Amy has over 15 years’ experience working in Digital Marketing with roles specialising in Marketing Automation, Personalisation, Advertising. Social Media and Customer Analytics. Outside Adobe, Amy loves keeping up to date with the latest in space & aeronautics.
※ プロフィールの引用元は「Adobe Summit 2022」になります。
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Personalization at Scale Powered by Adobe Experience Platform
Why will only a platform approach deliver personalization at scale? Experience makers face formidable challenges to delivering business results and experiences. Complex tech stacks and point solution integrations have fallen short in the face of high expectations of personalization, the looming deprecation of third-party cookies, and consent and governance being more important than ever before. Yet for every challenge, there is opportunity. And with Adobe Experience Platform powering Real-Time CDP, the application behind personalization at scale for B2C and B2B, bringing customer data together into actionable profiles and activating consistently across channels helps experience makers seize those opportunities. Join us to learn about recent and upcoming product innovations and see them in action.
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