Head of Marketing Technology and Digital Commerce, Truist
Andrea Pennycooke is head of marketing technology and digital commerce at Truist Financial Corporation. A seasoned technology leader, she has built her career leading high-performing, cross-functional teams and helping to bridge the gap between technology and business to drive transformational change. Andrea is responsible for development and execution of the technology strategy that supports Truist’s marketing vision. She oversees development of platforms that enable critical functions including delivery of Truist.com, digital tag management, website optimization and analytics, personalization and real time offers, email marketing, voice of client, digital commerce for retail and small business, and Truist’s intranet platform. Prior to the merger of BB&T and SunTrust, Banks, Inc. in December of 2019, Andrea was a Software Engineering Director in SunTrust’s Banking CRM organization. She had primary delivery responsibility over the build of shared technology solutions for the CRM ecosystem. With the announcement of the merger, her role expanded to include merger integration planning for Banking CRM and Insurance CRM delivery. Andrea also led the delivery efforts for the successful rollout of the Paycheck Protection Program (PPP) Lending Portal as part of Truist’s COVID-19 response efforts in April of 2020. Prior to joining SunTrust in 2018, Andrea spent 15 years with Accenture delivering technology programs to Fortune-ranked clients across multiple industries and platforms, including SunTrust, The Coca-Cola Company, State Farm, Target, and Verizon. Andrea is a proud graduate of Florida Agricultural & Mechanical University and lives in Atlanta, GA with her husband and two sons.
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Orchestrating and Delivering Personalized Consumer Journeys
Today, a brand’s success or failure is determined by its ability to anticipate and respond to ever-increasing customer expectations for personalized, connected experiences. This means facilitating journeys that put the customer — not channels — first, and strike a balance between marketing and CX priorities to deliver value across the customer lifecycle.
