Make the Digital Economy Personal
Organizations that develop true customer connections will thrive in the digital economy. Learn from Adobe executives, Ryan Reynolds, and executives from Walgreens Boots Alliance, NIKE, and the American Red Cross as they share how customer experiences are the currency of our digital economy. Discover how exceptional, personalized customer experiences are key to business growth today and in the future.
Shantanu Narayen is chairman, president, and chief executive officer of Adobe, one of the largest and most diversified software companies in the world. Adobe’s mission is to change the world through digital experiences, serving a large customer base from students to business communicators to the world’s largest enterprises. As CEO, Shantanu has transformed the company into an industry innovator by pioneering a cloud-based subscription model for its creative suite, establishing the global standard for digital documents, and creating and leading the explosive digital experience category. Today, he’s driving the company’s strategy to unleash creativity for all, accelerate document productivity, and power digital business. Under Shantanu’s leadership, Adobe has achieved record revenue and industry recognition for its inclusive, innovative, and exceptional workplace, including being continuously named a Great Place to Work and a Most Admired Company by Fortune. Shantanu joined Adobe in 1998 as vice president and general manager of its engineering technology group. He became president and COO in 2005, CEO in 2007, and chairman of the board in 2017. Shantanu is vice chairman of the US-India Strategic Partnership Forum and sits on the board of Pfizer. He previously served as a director of Dell and is a past member of the U.S. President’s Management Advisory Board. Shantanu has been recognized by several publications as one of the world’s leading executives, including Barron’s World’s Best CEOs and Fortune Businessperson of the Year lists, and named a Top CEO by Glassdoor based on employee feedback. He is a recipient of India’s civilian honor Padma Shri and the Economic Times Global Indian of the Year award. Before joining Adobe, Shantanu held product development roles at Apple and Silicon Graphics before cofounding an early photo-sharing startup, Pictra.
Make the Digital Economy Personal
Organizations that develop true customer connections will thrive in the digital economy. Learn from Adobe executives, Ryan Reynolds, and executives from Walgreens Boots Alliance, NIKE, and the American Red Cross as they share how customer experiences are the currency of our digital economy. Discover how exceptional, personalized customer experiences are key to business growth today and in the future.
As President, Digital Experience Business, Anil Chakravarthy drives the vision and operations for Adobe’s Digital Experience business, one of the world’s largest SAAS businesses and the leader in the Customer Experience Management (CXM) category. In addition, he is responsible for the company’s worldwide field operations. Joining Adobe in January 2020, Anil brings decades of product innovation and industry expertise to his role leading strategy, product management, engineering and marketing for Adobe Experience Cloud. With solutions for data and insights, content and commerce, customer journey management, and advertising, Adobe Experience Cloud is powering digital businesses across both B2B and B2C for companies of every size. The foundation of Adobe Experience Cloud, Adobe Experience Platform, is the industry’s first purpose-built CXM platform, enabling the delivery of personalized customer experiences in real-time at scale. In his role overseeing worldwide field operations, Anil leads Adobe’s global enterprise sales organization and customer success functions, which are focused on supporting brands as they navigate digital transformation. Anil joined Adobe from Informatica, a global leader in enterprise cloud data management, where he served as chief executive officer from 2016 to 2019. At Informatica, Anil led the successful transformation of the company to cloud and subscription services. Anil joined Informatica in September 2013 as the executive vice president and chief product officer responsible for product development, product management, and product marketing. Prior to Informatica, for nearly a decade, Anil held leadership roles at Symantec Corporation. Anil was the executive vice president of Information Security at Symantec, responsible for overseeing engineering, product management and operations for an extensive product portfolio including Data Loss Prevention, E-Mail and Web Security (on-premise and cloud), Managed Services, Trust Services and Authentication. Additionally, Anil led multiple product groups, including Endpoint Protection, Mobile Security and Management, Encryption, Storage and High-Availability, and India Product Operations as well as Enterprise Global Consulting. Prior to Symantec, Anil led product management for enterprise security services at VeriSign. Anil began his career at McKinsey & Company, where he rose to become the co-leader of the E-Business Practice in the Business Technology Office in Silicon Valley. Anil received a Bachelor of Technology in Computer Science and Engineering from the Institute of Technology, Varanasi, India. Additionally, Anil received his Master of Science and Ph.D. from the Massachusetts Institute of Technology. Anil serves on the board of Ansys, and previously served on the board of USAA Federal Savings Bank.
Make the Digital Economy Personal
Organizations that develop true customer connections will thrive in the digital economy. Learn from Adobe executives, Ryan Reynolds, and executives from Walgreens Boots Alliance, NIKE, and the American Red Cross as they share how customer experiences are the currency of our digital economy. Discover how exceptional, personalized customer experiences are key to business growth today and in the future.
Ryan Reynolds is a Canadian-American actor, comedian, film producer and screenwriter. Ryan Reynolds' career began in 1990 when he starred as Billy in the Canadian-produced teen soap "Hillside," distributed in the United States by Nickelodeon as "Fifteen." In 1996 he co-starred with Melissa Joan Hart in the TV movie "Sabrina the Teenage Witch." As an adult, Reynolds starred in the National Lampoon movie "Van Wilder" and the American television series "Two Guys, A Girl and a Pizza Place," playing medical student Michael "Berg" Bergen. In 1993-1994 he had a recurring role in "The Odyssey" as Macro. He also cameoed in "Harold & Kumar Go to White Castle" as a nurse, appeared in "The In-Laws" with Michael Douglas and Albert Brooks, as well as the Canadian production "Foolproof." In 2005 he played a waiter named Monty in "Waiting...," and as music executive Chris Brander in the romantic comedy "Just Friends" alongside Amy Smart and Anna Faris. Reynolds played the protagonist in the 2008 film "Definitely, Maybe." In 2007, Reynolds guest-starred as Brendan's friend Hams in the episode "Douchebag in the City" of the TBS sitcom "My Boys." In 2009, he portrayed Andrew Paxton, starring opposite Sandra Bullock, in "The Proposal," and Mike Connell in "Adventureland." Although he has performed primarily in comedies, Reynolds underwent intense physical training to play an action role as the character of Hannibal King in the 2004 film "Blade: Trinity." Reynolds played George Lutz in the 2005 remake of the 1979 horror film "The Amityville Horror." Additionally, he played an FBI agent alongside Ray Liotta in the 2006 crime action film "Smokin' Aces." In 2011 Reynolds portrayed superhero Hal Jordan/Green Lantern in Warner Bros.' film "Green Lantern,"and in 2013 he portrayed Nick Cruz in the Universal Pictures film adaptation of Dark Horse Comics' "R.I.P.D." Reynolds' biggest commercial success came with the superhero films Deadpool in 2016, and Deadpool 2 in 2018, in which he played the title character. The former set numerous records at the time of its release for an R-rated comedy and his performance earned him nominations at the Critics' Choice Movie Awards and the Golden Globe Awards. Reynolds was awarded a star on the Hollywood Walk of Fame in 2017. He was married to actress Scarlett Johansson from 2008 to 2011 and since 2012, has been married to actress Blake Lively, with whom he has three children.
Make the Digital Economy Personal
Organizations that develop true customer connections will thrive in the digital economy. Learn from Adobe executives, Ryan Reynolds, and executives from Walgreens Boots Alliance, NIKE, and the American Red Cross as they share how customer experiences are the currency of our digital economy. Discover how exceptional, personalized customer experiences are key to business growth today and in the future.
Rosalind (Roz) Brewer joined Walgreens Boots Alliance as Chief Executive Officer in March 2021. She also is a Director on WBA’s Board. Ms. Brewer most recently served as Chief Operating Officer and Group President at Starbucks from October 2017 to January 2021. Prior to Starbucks, she served as President and Chief Executive Officer of Sam’s Club, a membership-only retail warehouse club and division of Walmart, Inc., from February 2012 to February 2017. Ms. Brewer previously held several executive leadership positions with Walmart beginning in 2006. Prior to joining Walmart, she served as President of Global Nonwovens Division for Kimberly-Clark Corporation, a global health and hygiene products company, from 2004 to 2006, and held various management positions at Kimberly-Clark beginning in 1984. She currently serves as the Chairperson of the Board of Trustees for Spelman College, where she did her undergraduate work. Ms. Brewer also is a Board Member of VillageMD, World Business Chicago, Business Roundtable and the Smithsonian’s National Museum of African-American History and Culture. Ms. Brewer formerly served on the Board of Directors for Starbucks, Amazon, Lockheed Martin Corporation and Molson Coors Brewing Company. She is currently ranked #6 on Fortune’s 50 Most Powerful Women in Business and was named one of the 25 most influential women by the Financial Times in 2021.
Make the Digital Economy Personal
Organizations that develop true customer connections will thrive in the digital economy. Learn from Adobe executives, Ryan Reynolds, and executives from Walgreens Boots Alliance, NIKE, and the American Red Cross as they share how customer experiences are the currency of our digital economy. Discover how exceptional, personalized customer experiences are key to business growth today and in the future.
John Donahoe is President & CEO of NIKE, Inc. He will lead the continued growth of the Nike Brand as well as Nike's global business portfolio, which includes Jordan Brand and Converse Inc. Before joining Nike as CEO in January 2020, John had served on Nike’s Board of Directors since 2014. Previously, he was president and CEO for ServiceNow and eBay, and he continues to serve as Chairman of the Board at PayPal. Earlier in his career, he worked for Bain & Company for almost 20 years, becoming the firm’s CEO in 1999. A former basketball player and lifelong sports fan, John received an MBA from Stanford Graduate School of Business and a bachelor’s degree in economics from Dartmouth College.
Make the Digital Economy Personal
Organizations that develop true customer connections will thrive in the digital economy. Learn from Adobe executives, Ryan Reynolds, and executives from Walgreens Boots Alliance, NIKE, and the American Red Cross as they share how customer experiences are the currency of our digital economy. Discover how exceptional, personalized customer experiences are key to business growth today and in the future.
Gail J. McGovern joined the American Red Cross as president and CEO in 2008, and has taken a strong leadership role at the nation’s leading emergency response and blood services organization. Under her direction, the Red Cross has become more effective in fulfilling its mission and is better prepared to face current and future challenges. Her transformational initiatives have led to improved financial stability and have expanded the reach of lifesaving Red Cross services. McGovern has initiated extensive modernization projects at the Red Cross. Among them are an overhaul of Red Cross IT systems and the growth of the organization’s leadership in social media and mobile technologies – including the introduction of a series of free apps that put lifesaving skills at people’s fingertips during emergencies. During her tenure, McGovern has overseen the American Red Cross response to multiple high-profile disasters across the country and around the world, including Hurricane Sandy in 2012, Hurricanes Harvey, Irma and Maria in 2017, as well as the multitude of tornadoes, hurricanes, floods, wildfires, home fires and other local disasters that affect our country each year. Prior to joining the Red Cross, McGovern was a faculty member at the Harvard Business School and earlier had served as president of Fidelity Personal Investments, a unit of Fidelity Investments. She was also executive vice president at AT&T for the Consumer Markets Division, the company’s largest business unit, and was responsible for its $26 billion residential long-distance service. She earned a Bachelor of Arts degree from Johns Hopkins University and an MBA from Columbia University, and has since been recognized as alumna of the year from both universities. McGovern is currently a member of the board of trustees for Johns Hopkins Medicine. She also serves on the board of directors of DTE Energy and PayPal. McGovern was recognized by Fortune magazine in 2000 and 2001 as one of the top 50 most powerful women in corporate America.
Make the Digital Economy Personal
Organizations that develop true customer connections will thrive in the digital economy. Learn from Adobe executives, Ryan Reynolds, and executives from Walgreens Boots Alliance, NIKE, and the American Red Cross as they share how customer experiences are the currency of our digital economy. Discover how exceptional, personalized customer experiences are key to business growth today and in the future.
Lorenzo Bertelli, aged 33, has been Group Marketing Director since 2019 and from 2020 has been appointed Group’s Head of CSR. He is responsible, on one side, for the Group’s Marketing and Communication strategy and for the development, innovation and sales analysis of the retail channel for all the Group’s brands and, on the other, for the Group’s overall approach to sustainability strategy and initiatives. He joined the Group in 2017 as Head of Digital Communication and was appointed as Head of Marketing and Communication in 2018. Mr. Bertelli has also been Director of Prada Holding S.p.A. since 2015. In 2021, he joined the Prada S.p.A. Board of Directors as Executive Director. Lorenzo Bertelli obtained a degree in Philosophy at San Raffaele University in Milan in 2008; he is the son of Miuccia Prada and Patrizio Bertelli, the Chief Executive Officers of the Prada Group.
Make the Digital Economy Personal
Organizations that develop true customer connections will thrive in the digital economy. Learn from Adobe executives, Ryan Reynolds, and executives from Walgreens Boots Alliance, NIKE, and the American Red Cross as they share how customer experiences are the currency of our digital economy. Discover how exceptional, personalized customer experiences are key to business growth today and in the future.
Michael Sutherland is the Chief Transformation Officer at Real Madrid where he is driving the transformation strategy for one of the world’s most prestigious football clubs. Real Madrid is the most successful football club in the world, the only one to have won 13 European Cups, among many other titles. In the year 2000, Real Madrid was awarded the FIFA Trophy for the best Club of the 20th Century. Real Madrid is a benchmark in world sport: it remains the most valuable football club in Europe for the third consecutive year, according to KPMG, and it continues to be the most valuable football brand in the world for the third consecutive year according to Brand Finance. Michael’s leadership extends across brand, marketing, digital, data, technology and commercial. His transversal approach to change leadership is unlocking a digital revolution for the club to connect new generations of football fans to Real Madrid. He leads an ambitious commercial growth strategy for a modern digital Bernabéu stadium projected to generate an additional €200M annually. He brings data and technology to a refreshed lifestyle brand to more deeply engage and grow the 600M global fans, over 2000 fan clubs and more than 360M followers across social media platforms. In 2021, Real Madrid became one of only three brands in the world to break 100M followers on a single Instagram account. Michael is an accomplished Silicon Valley executive who has held leadership roles at Fortune 50 and Venture backed startups. He has deep experience working at the leading edge of advanced technologies to deliver business innovation and cultural transformations. His past roles include Director of Virtual Reality and Director of Immersive Computing at HP where he played a key role in leading the development of a commercial mixed reality strategy and delivered award-winning products to market, including awards for Best New Desktop and Overall Innovation Winner at the Consumer Electronics Show. Michael is an active angel investor and participates on various boards and in advisory positions to early-stage startups, scale-ups and Venture Capital funds.
Summit Sneaks with Kristen Bell
Once a year, Adobe employee, from engineers and data scientists to UX designers and product managers, have the opportunity to share innovative ideas to evolve the way brands interact with their customers. Join us for Adobe Sneaks, where we share the top projects.
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Customer Journey Analytics: Insights Into the Rest of the Story
It takes only one additional data point to make you rethink your entire understanding about an audience or an experience. If you design personalized customer experiences using just part of the story, you risk wasting precious marketing resources, and you could squander valuable opportunities to interact with your customers. Omnichannel insights – not data – are the building blocks for compelling personalized interactions and provide the critical context needed to deliver on customer expectations in the moments that matter. Join us to learn how to rethink what it means to extract value from data and discover the rest of the story about your customers.
Jeff Allen is a data-driven marketer to his core, having spent his career working in technology marketing, product management and sales roles. He is currently Senior Director of Product Marketing for Adobe Analytics. Jeff is also a long-time board member of the Digital Analytics Association. Prior to joining Adobe, he was CMO of AtTask/Workfront (now Adobe), a hyper-growth SaaS work management company, where he led the company’s entry into the MarTech space, launching their first products and campaigns targeting marketing departments. Before that, as VP of Marketing for another hot startup, Venafi, he helped establish the Enterprise Key and Certificate Management market as the pioneering vendor of the space. Jeff holds a Bachelor of Arts degree from Brigham Young University, where he studied Russian and Business.
Customer Journey Analytics: Insights Into the Rest of the Story
It takes only one additional data point to make you rethink your entire understanding about an audience or an experience. If you design personalized customer experiences using just part of the story, you risk wasting precious marketing resources, and you could squander valuable opportunities to interact with your customers. Omnichannel insights – not data – are the building blocks for compelling personalized interactions and provide the critical context needed to deliver on customer expectations in the moments that matter. Join us to learn how to rethink what it means to extract value from data and discover the rest of the story about your customers.
Zach has over 20 years of analytics and data science experience. He joined NatWest Group as Chief Data & Analytics Officer in February 2020 and leads the bank’s Data Strategy, Data Science, and Data Engineering teams. Zach is highly regarded by academics and executives for being a thought leader and for his ability to transform organisations through the creation of a data driven culture which focuses on delivering value for customers. Zack joined NatWest Group from Electronic Arts (EA) where he built the Global Analytics and Insights function and the customer data platform. His work has been highlighted in the Harvard Business Review and the MIT Sloan Management Review. Zack has won many awards including the INFORMS Marketing Science Practice Prize and while at Nissan he was recognised by the US Federal Reserve for the Best Industry Forecast.
Customer Journey Analytics: Insights Into the Rest of the Story
It takes only one additional data point to make you rethink your entire understanding about an audience or an experience. If you design personalized customer experiences using just part of the story, you risk wasting precious marketing resources, and you could squander valuable opportunities to interact with your customers. Omnichannel insights – not data – are the building blocks for compelling personalized interactions and provide the critical context needed to deliver on customer expectations in the moments that matter. Join us to learn how to rethink what it means to extract value from data and discover the rest of the story about your customers.
Eric Matisoff is the Principal Evangelist for Analytics & Platform at Adobe with 10+ years of digital experience working with data and visualizations. Eric has spent his time in the industry driving implementation, optimization, analysis, and data integration projects for dozens of Adobe customers on hundreds of digital experiences across all verticals. Eric works with Adobe’s largest accounts to help align their business strategies to the vision Adobe has defined for data ingestion, analysis, and action.
Personalization at Scale Powered by Adobe Experience Platform
Why will only a platform approach deliver personalization at scale? Experience makers face formidable challenges to delivering business results and experiences. Complex tech stacks and point solution integrations have fallen short in the face of high expectations of personalization, the looming deprecation of third-party cookies, and consent and governance being more important than ever before. Yet for every challenge, there is opportunity. And with Adobe Experience Platform powering Real-Time CDP, the application behind personalization at scale for B2C and B2B, bringing customer data together into actionable profiles and activating consistently across channels helps experience makers seize those opportunities. Join us to learn about recent and upcoming product innovations and see them in action.
As Senior Vice President of Adobe Experience Cloud, Anjul leads the Experience Cloud Platform engineering organization focused on powering digital businesses across both B2B and B2C. Anjul brings over three decades of experience in enterprise software development with a focus on data, databases, analytics and SaaS. She has launched technology ventures within mature companies and has a distinguished record of growing ideas into global organizations with significant revenue streams and YoY growth. After joining Adobe in 2016, Anjul spearheaded the product strategy and engineering for Adobe Experience Platform (AEP), the industry’s first purpose-built customer experience management (CXM) platform, enabling the delivery of personalized customer experiences in real-time at scale. Anjul has led the AEP team from strategy and ideation to a high-growth initiative that is becoming the backbone of adtech and marteck stacks across enterprises in M&E, Retail, T&H, FSI and Healthcare. Over the last several years, dozens of patents have been awarded for the innovations delivered in AEP. Included in this body of innovation are solutions like Real-time Customer Data Platform (RT-CDP) for B2B and B2C, Journey Optimizer and Customer Journey Analytics. In addition to AEP, Anjul leads the Customer Journey Management portfolio, empowering brands to deliver personalized experiences across every touchpoint. This includes world-class marketing automation and experimentation, test and optimization solutions for B2B and B2C like Marketo, Campaign and Target. Anjul spent 14 years at IBM, most recently serving as Vice President of Engineering for the Big Data and Analytics Platform where she led product strategy, engineering and technology adoption, working with C-suite clients across a variety of industries. Anjul holds a Bachelor’s in Electrical Engineering from the University of Delhi.
Personalization at Scale Powered by Adobe Experience Platform
Why will only a platform approach deliver personalization at scale? Experience makers face formidable challenges to delivering business results and experiences. Complex tech stacks and point solution integrations have fallen short in the face of high expectations of personalization, the looming deprecation of third-party cookies, and consent and governance being more important than ever before. Yet for every challenge, there is opportunity. And with Adobe Experience Platform powering Real-Time CDP, the application behind personalization at scale for B2C and B2B, bringing customer data together into actionable profiles and activating consistently across channels helps experience makers seize those opportunities. Join us to learn about recent and upcoming product innovations and see them in action.
George Hanson joined Panera in December 2019 as Senior Vice President, Chief Digital Officer, bringing his extensive digital, e-commerce, and direct consumer marketing experience to the company. Before joining Panera, George served as Vice President, North America E-Commerce and Retail Stores for Under Armour, holding full P&L responsibility for the North America Direct to Consumer business. Previously, he led the digital business for Lane Bryant, and held various leadership U.S. and Global positions at Lands’ End, including leading the Lands’ End Japan business based in Tokyo. Currently, George serves as a member of the National Retail Federation’s Digital Council and of Google’s Retail Advisory board. George holds a Bachelor of Business Administration degree from the University of Wisconsin-Oshkosh and a Master of Business Administration from the University of Wisconsin-Madison
Personalization at Scale Powered by Adobe Experience Platform
Why will only a platform approach deliver personalization at scale? Experience makers face formidable challenges to delivering business results and experiences. Complex tech stacks and point solution integrations have fallen short in the face of high expectations of personalization, the looming deprecation of third-party cookies, and consent and governance being more important than ever before. Yet for every challenge, there is opportunity. And with Adobe Experience Platform powering Real-Time CDP, the application behind personalization at scale for B2C and B2B, bringing customer data together into actionable profiles and activating consistently across channels helps experience makers seize those opportunities. Join us to learn about recent and upcoming product innovations and see them in action.
Amy Robson is a Senior Product Manager & Evangelist at Adobe based in Sydney, Australia. In her role, Amy helps customers understand how Adobe can connect content & data and technology to transform the way they engage with their customers to drive exceptional customer experiences. Amy has over 15 years’ experience working in Digital Marketing with roles specialising in Marketing Automation, Personalisation, Advertising. Social Media and Customer Analytics. Outside Adobe, Amy loves keeping up to date with the latest in space & aeronautics.
Content Personalization That Delivers Business Value
Delivering engaging, personalized, and consistently exceptional experience at every moment of touch has now become a competitive differentiator that can make or break your business. With the number of devices and the speed with which your audiences switch channels during their journey, brands require an intelligent content system that brings operational efficiency while optimizing for business value. Join us to learn about Adobe’s content solution as the key imperative to your modern experience management that democratizes content authoring, makes omnichannel delivery a breeze, and scales personalization to make every experience count.
Haresh has more than 18 years of experience in marketing, product and strategy for world-class enterprise brands. At Adobe, he is responsible for driving the overall strategy, product, and marketing for Adobe Experience Manager Sites, Mobile, Screens and Connected Experiences. He has been an evangelist for digital and mobile experiences, driving mobile innovations for over 10 years. He is a seasoned professional with experience in brand management, product management, product marketing, sales marketing, demand gen and industry marketing. Haresh started his career as an engineer and has held various leadership positions at IBM, Google, Yahoo, Twitter and Lithium Technologies. Haresh holds a B.S. with honours in Electrical and Computer Engineering and Economics from University of Rochester and a M.B.A. from the Wharton School of the University of Pennsylvania.
Content Personalization That Delivers Business Value
Delivering engaging, personalized, and consistently exceptional experience at every moment of touch has now become a competitive differentiator that can make or break your business. With the number of devices and the speed with which your audiences switch channels during their journey, brands require an intelligent content system that brings operational efficiency while optimizing for business value. Join us to learn about Adobe’s content solution as the key imperative to your modern experience management that democratizes content authoring, makes omnichannel delivery a breeze, and scales personalization to make every experience count.
Jay joined Anthem in early 2021 as a Vice President launching the Enterprise Omnichannel Marketing group focused on digital transformation and bringing an agile approach to the organization. He spent more than a decade working across UnitedHealth Group in a number of Digital and Marketing roles spanning multiple business units building sophisticated approaches to audience engagement that deliver personalization at scale. Jay’s passion for healthcare was piqued working for BlueCross BlueShield of Minnesota as a Customer Service Representative and later a leader in Sales, Operations, Compliance and Product Development. Jay has a BA in Philosophy, a MBA in Marketing and is currently working on a MA in Leadership. He also serves on the Board for the Not‐For‐Profit Community Building Tutors. A confessed technology geek, Jay has always loved the challenge of complexity and turning it into the art of the possible. He lives in Minnesota with his partner, one teenager, two dogs and two cats.
Content Personalization That Delivers Business Value
Delivering engaging, personalized, and consistently exceptional experience at every moment of touch has now become a competitive differentiator that can make or break your business. With the number of devices and the speed with which your audiences switch channels during their journey, brands require an intelligent content system that brings operational efficiency while optimizing for business value. Join us to learn about Adobe’s content solution as the key imperative to your modern experience management that democratizes content authoring, makes omnichannel delivery a breeze, and scales personalization to make every experience count.
With a passion for connecting data and creativity, Ben Tepfer is Adobe’s resident storyteller. As the Senior Technical Evangelist for Adobe’s Experience Cloud and Experience Platform, Ben is responsible for creating and representing the vision and value of Adobe in real-world use cases for the market, analysts, and customers globally. Ben has led keynotes at numerous Adobe events and contributed to Entrepreneur, Adweek, Cheddar, Huffington Post, VentureBeat, and MediaPost, and speaks at major industry conferences.
Personalized Commerce for Digital Business
Being prepared for the possible is no longer optional. Customer loyalty, personal and scalable shopping, and buying experiences across the digital and physical is the best way to lay the foundation of success. Learn how Adobe Commerce helps businesses deliver experiences that convert and keep customers coming back.
Loni is vice president of strategy and product at Adobe. In her role, Loni leads global product strategy, product management and marketing for Adobe Experience Manager and Adobe Commerce; a portfolio of products that are each recognized as industry leaders, and even more powerful together. Experience Manager is trusted by the world’s top brands to help them scale up delivery of personalized digital experiences to their customers. Adobe Commerce provides a suite of flexible merchant solutions that accelerates the start and global growth of business in a digital world. Loni has over 15 years of leadership experience growing innovative technology teams and products that help organizations unleash their creativity and reimagine their business to thrive in the digital economy. In her spare time, Loni enjoys the very analog activity of applying paint to canvas. Loni received a Bachelor of Arts & Science in Computer Science from McMaster University, Canada. Additionally, Loni received her Master of Science in Management Science & Engineering from Stanford University.
Personalized Commerce for Digital Business
Being prepared for the possible is no longer optional. Customer loyalty, personal and scalable shopping, and buying experiences across the digital and physical is the best way to lay the foundation of success. Learn how Adobe Commerce helps businesses deliver experiences that convert and keep customers coming back.
Herriot is a seasoned eCommerce leader with more than twenty years’ experience covering a variety of global, regional and country level roles. Herriot is on a mission to transform the HP customer experience by driving the charter of Omnichannel Innovation, Experimentation and eCommerce Product Management. “The control is in the hands of every customer, it's C2B, not B2C. It’s about becoming personal with each of our customers. It’s about pre-empting our customer’s needs, developing a relationship based upon trust, and building loyalty over time. It’s about experimentation; doubling down wherever we see customer delight and evangelise best practices across all markets, this is Innovation Roulette and if your organisation hits this right, you get to create the future.”
Personalized Commerce for Digital Business
Being prepared for the possible is no longer optional. Customer loyalty, personal and scalable shopping, and buying experiences across the digital and physical is the best way to lay the foundation of success. Learn how Adobe Commerce helps businesses deliver experiences that convert and keep customers coming back.
Jennifer is a Senior Solutions Consultant at Adobe with a passion for transformational customer experiences. She focuses on assisting clients in various stages of technology adoption uncover new ways to optimize their customer journey and streamline internal processes. With a background in brand experience and cloud applications Jennifer understands the unique challenges modern companies face in today’s market. Jennifer resides in Charleston SC. And when she’s not talking about Adobe’s Digital Experience applications she is running half marathons or spending time with her family and miniature dachshund, Charlie.
Orchestrating and Delivering Personalized Consumer Journeys
Today, a brand’s success or failure is determined by its ability to anticipate and respond to ever-increasing customer expectations for personalized, connected experiences. This means facilitating journeys that put the customer — not channels — first, and strike a balance between marketing and CX priorities to deliver value across the customer lifecycle.
As Vice President of Experience Platform, Real-time Customer Data Platform and Customer Journey products, Sundeep leads a critical portion of Adobe’s Digital Experience (DX) product strategy organization focused on powering digital businesses across both B2B and B2C for companies of every size. His leadership is a key driver of Adobe’s ascendance as a market leader in Customer Experience Management (CXM). Sundeep brings more than two decades of experience in digital marketing and customer journey management products. He has incubated & scaled new products within enterprise companies and has spent many years in startups in his prior life. After joining Adobe in 2017, Sundeep led Adobe Campaign product strategy team and over the next four years expanded his portfolio to include Adobe Target, Adobe Journey Optimizer and Marketo that make up the Customer Journeys portfolio. Recently, he took on the product strategy responsibility for Experience Platform (AEP), the industry’s first purpose-built CXM platform, Real-time CDP and Adobe Audience Manager. Sundeep has led Adobe Journey Optimizer from strategy and ideation to a high growth product collecting numerous patents via customer driven innovation over the last few years to drive omni-channel customer journey management beyond Marketing. He also led Adobe's unique offering with Real-time CDP that unifies B2B and B2C use cases in a single product. Prior to joining Adobe, Sundeep spent 7 years at Oracle as Vice President of Product Management for Oracle Responsys, an industry leading email campaign management solution. Prior to that Sundeep spent a decade as the co-founder of B2B Marketing Automation company that Oracle acquired in 2010. Sundeep holds a Bachelor’s in Electrical Engineering from the Osmania University, India.
Orchestrating and Delivering Personalized Consumer Journeys
Today, a brand’s success or failure is determined by its ability to anticipate and respond to ever-increasing customer expectations for personalized, connected experiences. This means facilitating journeys that put the customer — not channels — first, and strike a balance between marketing and CX priorities to deliver value across the customer lifecycle.
Andrea Pennycooke is head of marketing technology and digital commerce at Truist Financial Corporation. A seasoned technology leader, she has built her career leading high-performing, cross-functional teams and helping to bridge the gap between technology and business to drive transformational change. Andrea is responsible for development and execution of the technology strategy that supports Truist’s marketing vision. She oversees development of platforms that enable critical functions including delivery of Truist.com, digital tag management, website optimization and analytics, personalization and real time offers, email marketing, voice of client, digital commerce for retail and small business, and Truist’s intranet platform. Prior to the merger of BB&T and SunTrust, Banks, Inc. in December of 2019, Andrea was a Software Engineering Director in SunTrust’s Banking CRM organization. She had primary delivery responsibility over the build of shared technology solutions for the CRM ecosystem. With the announcement of the merger, her role expanded to include merger integration planning for Banking CRM and Insurance CRM delivery. Andrea also led the delivery efforts for the successful rollout of the Paycheck Protection Program (PPP) Lending Portal as part of Truist’s COVID-19 response efforts in April of 2020. Prior to joining SunTrust in 2018, Andrea spent 15 years with Accenture delivering technology programs to Fortune-ranked clients across multiple industries and platforms, including SunTrust, The Coca-Cola Company, State Farm, Target, and Verizon. Andrea is a proud graduate of Florida Agricultural & Mechanical University and lives in Atlanta, GA with her husband and two sons.
Orchestrating and Delivering Personalized Consumer Journeys
Today, a brand’s success or failure is determined by its ability to anticipate and respond to ever-increasing customer expectations for personalized, connected experiences. This means facilitating journeys that put the customer — not channels — first, and strike a balance between marketing and CX priorities to deliver value across the customer lifecycle.
Sarah is a Senior Solutions Consultant for Adobe Japan, where she actively engages in both pre-sales activities and GTM planning for Adobe's DX portfolio. With over 10 years of experience in the software industry, Sarah ensures that the best product offerings are delivered to the Japanese market. Sarah's focus is on Adobe's CJM and Data offerings, which include Adobe Campaign, Adobe Marketo Engage, Adobe Journey Optimizer, and Adobe Experience Platform. Her mission is to help brands transform their communications into engaging experiences through the use of content and data.
Orchestrate B2B Customer Journeys Across Marketing and Sales
Customer relationships are built on great experiences. In today’s digital and virtual landscape, that means omnichannel, personalized engagement continuously orchestrated in concert with sales and delivered with empathy and agility. As digital transformation has accelerated, so has the pace of innovation in B2B marketing automation. Hear how Adobe is continuing to raise the bar in helping businesses enable seamless buyer journeys across marketing and sales touchpoints, unlock the power of unified customer profiles and AI, and crack the code on measuring and maximizing marketing ROI.
Brian Glover is Senior Director of Product Marketing & Strategy at Adobe. In his role, Brian leads go-to-market for Adobe’s B2B Customer Journey products, including Adobe Marketo Engage, B2B Attribution (Bizible) and Adobe Real-time CDP, B2B Edition. These innovative products help marketing teams orchestrate end-to-end customer engagement across digital and human touchpoints to drive demand and measure business impact. Brian has over 20 years of experience in marketing and product management and most recently led product marketing for Marketo. He has spent his career helping customers drive professional success with innovative technology solutions and is passionate about building high-performance teams charting a course for what's next.
Orchestrate B2B Customer Journeys Across Marketing and Sales
Customer relationships are built on great experiences. In today’s digital and virtual landscape, that means omnichannel, personalized engagement continuously orchestrated in concert with sales and delivered with empathy and agility. As digital transformation has accelerated, so has the pace of innovation in B2B marketing automation. Hear how Adobe is continuing to raise the bar in helping businesses enable seamless buyer journeys across marketing and sales touchpoints, unlock the power of unified customer profiles and AI, and crack the code on measuring and maximizing marketing ROI.
Amid a 20+ year career, Bill Kircos has shaped a diverse point of view through a unique combination of marketing, commercial, public relations and communications experience, mainly through two highly successful Fortune 100 companies. Bill is currently Chief Marketing Officer of Honeywell. He has helped lead the company’s brand and marketing transformation since joining the company in 2012, first as vice president managing its $12 billion Aerospace division, the company’s largest business unit. Today, he oversees the Honeywell brand, marketing-driven demand and revenue generation, creative direction, and the company’s digital, web and mobile presence through a large, global team. Prior to Honeywell, Bill managed the profit/loss and commercial facets as General Manager of Intel's nascent, $2 billion Tablet and Netbook Group business. The role spanned strategic marketing, technical sales, product marketing and planning, industry partnerships and marketing communications. He also held several PR and communications roles at Intel, and previously worked for a Governor of Arizona and two leading Phoenix-based marketing and PR agencies. A graduate of the University of Arizona (Bear Down!), Bill lives with his family in Charlotte, North Carolina after a long stint in Scottsdale, Arizona. He is a Chicago native and long-suffering Chicago Cubs fan until the team’s 2016 World Series. He is the proud dad of three young boys, grateful husband and serves on the Board of Directors for Arizona Forward, a non-profit focused on the state’s economic growth and environmental well-being and Xupermask®, a joint partnership with musician and creative artist will.i.am, which provides unique personal protective equipment, clothing and gear.
Orchestrate B2B Customer Journeys Across Marketing and Sales
Customer relationships are built on great experiences. In today’s digital and virtual landscape, that means omnichannel, personalized engagement continuously orchestrated in concert with sales and delivered with empathy and agility. As digital transformation has accelerated, so has the pace of innovation in B2B marketing automation. Hear how Adobe is continuing to raise the bar in helping businesses enable seamless buyer journeys across marketing and sales touchpoints, unlock the power of unified customer profiles and AI, and crack the code on measuring and maximizing marketing ROI.
Renee spent the first years of her career in Digital Marketing after graduating cum laude with a Master’s degree in Science of Communication. Always looking to challenge herself and to make an impact, she switched to the tech industry to help other organizations optimize their customer experience. In her current role as a Strategy and Business Consultant, Renee is dedicated to providing strategic guidance and presenting the value of the Adobe Experience Cloud to our customers and prospects in the BeNeLux area. Her years in Digital Marketing, her experience in Solution Consulting and her natural enthusiasm enable her to build that bridge between marketing, business and IT. When she isn’t working, she enjoys a good book, good wine, good food and a good laugh.
When Marketing Work Flows, Customer Experiences Do Too
The way you enable marketing work is far from a nice-to-have. It’s a competitive differentiator, a key to maximizing your results, and the lynchpin to creating a scalable content engine to power personalized customer interactions. Learn how Adobe Workfront connects the dots between the other products in your Adobe marketing stack, amplifying the efforts of your marketing and creative teams and leading to the more efficient delivery of winning customer experiences.
Steve Hammond leads Product and GTM strategy for Adobe Experience Cloud and Workfront. His role is to bring bright minds together to understand the market, help align products and value to meet the needs of the market, and drive roadmap priorities and messaging to ensure the ongoing success of Experience Cloud customers. Steve is always happy to connect to explore how technology and people can come together to enrich lives and business and drive positive change. If you don’t find Steve passionately solving problems with technology, you might find him outdoors mountain biking, hiking, taking pictures, or on the water with his family.
When Marketing Work Flows, Customer Experiences Do Too
The way you enable marketing work is far from a nice-to-have. It’s a competitive differentiator, a key to maximizing your results, and the lynchpin to creating a scalable content engine to power personalized customer interactions. Learn how Adobe Workfront connects the dots between the other products in your Adobe marketing stack, amplifying the efforts of your marketing and creative teams and leading to the more efficient delivery of winning customer experiences.
ari Woolf is Principal Product Marketing Manager for Adobe Workfront. She has worked in high tech for three decades and has led marketing, strategy, and communications for products ranging from business applications and security solutions to customer success platforms and cloud services. During her time at Adobe, Kari has worked specifically on Adobe’s customer research and success initiatives, content strategy, and work management applications. Prior to Adobe, she held leadership roles in CXM, solutions marketing, and creative services.
When Marketing Work Flows, Customer Experiences Do Too
The way you enable marketing work is far from a nice-to-have. It’s a competitive differentiator, a key to maximizing your results, and the lynchpin to creating a scalable content engine to power personalized customer interactions. Learn how Adobe Workfront connects the dots between the other products in your Adobe marketing stack, amplifying the efforts of your marketing and creative teams and leading to the more efficient delivery of winning customer experiences.
Senior marketing executive with 25 years of experience building and leading the B2B marketing efforts of public and private technology companies. Expert at articulating technology IP into multi-faceted, integrated campaigns to drive brand awareness, demand generation, digital experiences, and sales enablement to set the table for business growth. Skilled at hiring, managing, motivating, and scaling best-in-class marketing talent and teams with the right culture, capabilities, and cost structure to succeed and thrive.
When Marketing Work Flows, Customer Experiences Do Too
The way you enable marketing work is far from a nice-to-have. It’s a competitive differentiator, a key to maximizing your results, and the lynchpin to creating a scalable content engine to power personalized customer interactions. Learn how Adobe Workfront connects the dots between the other products in your Adobe marketing stack, amplifying the efforts of your marketing and creative teams and leading to the more efficient delivery of winning customer experiences.
All Eva’s work in consulting, (pre)sales, innovation, and marketing, is driven by her commitment to inspire and make a difference in the lives of the people she works with and the customers she engages with. As Manager Center of Excellence at Adobe's Digital Strategy Group EMEA, she leads a team responsible for 1) developing functional expertise and thought leadership to support the industry teams and 2) innovation, to develop, test, and enable new methodologies for scale that will ensure we stay relevant to our clients' C-Suite needs.