AnjulBhambhri

SVP of Adobe Experience Platform and Solutions, Adobe

As Senior Vice President of Adobe Experience Cloud, Anjul leads the Experience Cloud Platform engineering organization focused on powering digital businesses across both B2B and B2C. Anjul brings over three decades of experience in enterprise software development with a focus on data, databases, analytics and SaaS. She has launched technology ventures within mature companies and has a distinguished record of growing ideas into global organizations with significant revenue streams and YoY growth. After joining Adobe in 2016, Anjul spearheaded the product strategy and engineering for Adobe Experience Platform (AEP), the industry’s first purpose-built customer experience management (CXM) platform, enabling the delivery of personalized customer experiences in real-time at scale. Anjul has led the AEP team from strategy and ideation to a high-growth initiative that is becoming the backbone of adtech and marteck stacks across enterprises in M&E, Retail, T&H, FSI and Healthcare. Over the last several years, dozens of patents have been awarded for the innovations delivered in AEP. Included in this body of innovation are solutions like Real-time Customer Data Platform (RT-CDP) for B2B and B2C, Journey Optimizer and Customer Journey Analytics. In addition to AEP, Anjul leads the Customer Journey Management portfolio, empowering brands to deliver personalized experiences across every touchpoint. This includes world-class marketing automation and experimentation, test and optimization solutions for B2B and B2C like Marketo, Campaign and Target. Anjul spent 14 years at IBM, most recently serving as Vice President of Engineering for the Big Data and Analytics Platform where she led product strategy, engineering and technology adoption, working with C-suite clients across a variety of industries. Anjul holds a Bachelor’s in Electrical Engineering from the University of Delhi.

Adobe Summit 2022

2022/03/16 〜 2022/03/17
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AnjulBhambhri

SVP of Adobe Experience Platform and Solutions, Adobe

Personalization at Scale Powered by Adobe Experience Platform

Why will only a platform approach deliver personalization at scale? Experience makers face formidable challenges to delivering business results and experiences. Complex tech stacks and point solution integrations have fallen short in the face of high expectations of personalization, the looming deprecation of third-party cookies, and consent and governance being more important than ever before. Yet for every challenge, there is opportunity. And with Adobe Experience Platform powering Real-Time CDP, the application behind personalization at scale for B2C and B2B, bringing customer data together into actionable profiles and activating consistently across channels helps experience makers seize those opportunities. Join us to learn about recent and upcoming product innovations and see them in action.