BrianGlover氏
Sr. Director, Product Marketing and Strategy, Adobe
Brian Glover is Senior Director of Product Marketing & Strategy at Adobe. In his role, Brian leads go-to-market for Adobe’s B2B Customer Journey products, including Adobe Marketo Engage, B2B Attribution (Bizible) and Adobe Real-time CDP, B2B Edition. These innovative products help marketing teams orchestrate end-to-end customer engagement across digital and human touchpoints to drive demand and measure business impact. Brian has over 20 years of experience in marketing and product management and most recently led product marketing for Marketo. He has spent his career helping customers drive professional success with innovative technology solutions and is passionate about building high-performance teams charting a course for what's next.
Adobe Summit 2022
- 海外講演者
- 民間企業
- ディスカッション
- 管理職
BrianGlover 氏
Sr. Director, Product Marketing and Strategy, Adobe
Orchestrate B2B Customer Journeys Across Marketing and Sales
Customer relationships are built on great experiences. In today’s digital and virtual landscape, that means omnichannel, personalized engagement continuously orchestrated in concert with sales and delivered with empathy and agility. As digital transformation has accelerated, so has the pace of innovation in B2B marketing automation. Hear how Adobe is continuing to raise the bar in helping businesses enable seamless buyer journeys across marketing and sales touchpoints, unlock the power of unified customer profiles and AI, and crack the code on measuring and maximizing marketing ROI.
