Principal Evangelist, Analytics & Data Science, Adobe
Eric Matisoff is the Principal Evangelist for Analytics & Platform at Adobe with 10+ years of digital experience working with data and visualizations. Eric has spent his time in the industry driving implementation, optimization, analysis, and data integration projects for dozens of Adobe customers on hundreds of digital experiences across all verticals. Eric works with Adobe’s largest accounts to help align their business strategies to the vision Adobe has defined for data ingestion, analysis, and action.
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Customer Journey Analytics: Insights Into the Rest of the Story
It takes only one additional data point to make you rethink your entire understanding about an audience or an experience. If you design personalized customer experiences using just part of the story, you risk wasting precious marketing resources, and you could squander valuable opportunities to interact with your customers. Omnichannel insights – not data – are the building blocks for compelling personalized interactions and provide the critical context needed to deliver on customer expectations in the moments that matter. Join us to learn how to rethink what it means to extract value from data and discover the rest of the story about your customers.
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