SVP Chief Digital Officer, Panera
George Hanson joined Panera in December 2019 as Senior Vice President, Chief Digital Officer, bringing his extensive digital, e-commerce, and direct consumer marketing experience to the company. Before joining Panera, George served as Vice President, North America E-Commerce and Retail Stores for Under Armour, holding full P&L responsibility for the North America Direct to Consumer business. Previously, he led the digital business for Lane Bryant, and held various leadership U.S. and Global positions at Lands’ End, including leading the Lands’ End Japan business based in Tokyo. Currently, George serves as a member of the National Retail Federation’s Digital Council and of Google’s Retail Advisory board. George holds a Bachelor of Business Administration degree from the University of Wisconsin-Oshkosh and a Master of Business Administration from the University of Wisconsin-Madison
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Personalization at Scale Powered by Adobe Experience Platform
Why will only a platform approach deliver personalization at scale? Experience makers face formidable challenges to delivering business results and experiences. Complex tech stacks and point solution integrations have fallen short in the face of high expectations of personalization, the looming deprecation of third-party cookies, and consent and governance being more important than ever before. Yet for every challenge, there is opportunity. And with Adobe Experience Platform powering Real-Time CDP, the application behind personalization at scale for B2C and B2B, bringing customer data together into actionable profiles and activating consistently across channels helps experience makers seize those opportunities. Join us to learn about recent and upcoming product innovations and see them in action.
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