JeffAllen氏

Jeff Allen is a data-driven marketer to his core, having spent his career working in technology marketing, product management and sales roles. He is currently Senior Director of Product Marketing for Adobe Analytics. Jeff is also a long-time board member of the Digital Analytics Association. Prior to joining Adobe, he was CMO of AtTask/Workfront (now Adobe), a hyper-growth SaaS work management company, where he led the company’s entry into the MarTech space, launching their first products and campaigns targeting marketing departments. Before that, as VP of Marketing for another hot startup, Venafi, he helped establish the Enterprise Key and Certificate Management market as the pioneering vendor of the space. Jeff holds a Bachelor of Arts degree from Brigham Young University, where he studied Russian and Business.