ScottHorst

Vice President of Brand, Creative, and Digital, Lumen

Senior marketing executive with 25 years of experience building and leading the B2B marketing efforts of public and private technology companies. Expert at articulating technology IP into multi-faceted, integrated campaigns to drive brand awareness, demand generation, digital experiences, and sales enablement to set the table for business growth. Skilled at hiring, managing, motivating, and scaling best-in-class marketing talent and teams with the right culture, capabilities, and cost structure to succeed and thrive.

Adobe Summit 2022

2022/03/16 〜 2022/03/17
  • 海外講演者
  • 民間企業
  • ディスカッション
  • 社長

ScottHorst

Vice President of Brand, Creative, and Digital, Lumen

When Marketing Work Flows, Customer Experiences Do Too

The way you enable marketing work is far from a nice-to-have. It’s a competitive differentiator, a key to maximizing your results, and the lynchpin to creating a scalable content engine to power personalized customer interactions. Learn how Adobe Workfront connects the dots between the other products in your Adobe marketing stack, amplifying the efforts of your marketing and creative teams and leading to the more efficient delivery of winning customer experiences.