sundeepparsa

VP Customer Journey Management, Adobe

As Vice President of Experience Platform, Real-time Customer Data Platform and Customer Journey products, Sundeep leads a critical portion of Adobe’s Digital Experience (DX) product strategy organization focused on powering digital businesses across both B2B and B2C for companies of every size. His leadership is a key driver of Adobe’s ascendance as a market leader in Customer Experience Management (CXM). Sundeep brings more than two decades of experience in digital marketing and customer journey management products. He has incubated & scaled new products within enterprise companies and has spent many years in startups in his prior life. After joining Adobe in 2017, Sundeep led Adobe Campaign product strategy team and over the next four years expanded his portfolio to include Adobe Target, Adobe Journey Optimizer and Marketo that make up the Customer Journeys portfolio. Recently, he took on the product strategy responsibility for Experience Platform (AEP), the industry’s first purpose-built CXM platform, Real-time CDP and Adobe Audience Manager. Sundeep has led Adobe Journey Optimizer from strategy and ideation to a high growth product collecting numerous patents via customer driven innovation over the last few years to drive omni-channel customer journey management beyond Marketing. He also led Adobe's unique offering with Real-time CDP that unifies B2B and B2C use cases in a single product. Prior to joining Adobe, Sundeep spent 7 years at Oracle as Vice President of Product Management for Oracle Responsys, an industry leading email campaign management solution. Prior to that Sundeep spent a decade as the co-founder of B2B Marketing Automation company that Oracle acquired in 2010. Sundeep holds a Bachelor’s in Electrical Engineering from the Osmania University, India.

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