Chief Data and Analytics Officer, NatWest Group
Zach has over 20 years of analytics and data science experience. He joined NatWest Group as Chief Data & Analytics Officer in February 2020 and leads the bank’s Data Strategy, Data Science, and Data Engineering teams. Zach is highly regarded by academics and executives for being a thought leader and for his ability to transform organisations through the creation of a data driven culture which focuses on delivering value for customers. Zack joined NatWest Group from Electronic Arts (EA) where he built the Global Analytics and Insights function and the customer data platform. His work has been highlighted in the Harvard Business Review and the MIT Sloan Management Review. Zack has won many awards including the INFORMS Marketing Science Practice Prize and while at Nissan he was recognised by the US Federal Reserve for the Best Industry Forecast.
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Customer Journey Analytics: Insights Into the Rest of the Story
It takes only one additional data point to make you rethink your entire understanding about an audience or an experience. If you design personalized customer experiences using just part of the story, you risk wasting precious marketing resources, and you could squander valuable opportunities to interact with your customers. Omnichannel insights – not data – are the building blocks for compelling personalized interactions and provide the critical context needed to deliver on customer expectations in the moments that matter. Join us to learn how to rethink what it means to extract value from data and discover the rest of the story about your customers.
