VP Omnichannel Marketing, Anthem
Jay joined Anthem in early 2021 as a Vice President launching the Enterprise Omnichannel Marketing group focused on digital transformation and bringing an agile approach to the organization. He spent more than a decade working across UnitedHealth Group in a number of Digital and Marketing roles spanning multiple business units building sophisticated approaches to audience engagement that deliver personalization at scale. Jay’s passion for healthcare was piqued working for BlueCross BlueShield of Minnesota as a Customer Service Representative and later a leader in Sales, Operations, Compliance and Product Development. Jay has a BA in Philosophy, a MBA in Marketing and is currently working on a MA in Leadership. He also serves on the Board for the Not‐For‐Profit Community Building Tutors. A confessed technology geek, Jay has always loved the challenge of complexity and turning it into the art of the possible. He lives in Minnesota with his partner, one teenager, two dogs and two cats.
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