ReneeBoertje

Sr. Solutions Consultant, Adobe

Renee spent the first years of her career in Digital Marketing after graduating cum laude with a Master’s degree in Science of Communication. Always looking to challenge herself and to make an impact, she switched to the tech industry to help other organizations optimize their customer experience. In her current role as a Strategy and Business Consultant, Renee is dedicated to providing strategic guidance and presenting the value of the Adobe Experience Cloud to our customers and prospects in the BeNeLux area. Her years in Digital Marketing, her experience in Solution Consulting and her natural enthusiasm enable her to build that bridge between marketing, business and IT. When she isn’t working, she enjoys a good book, good wine, good food and a good laugh.

Adobe Summit 2022

2022/03/16 〜 2022/03/17
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ReneeBoertje

Sr. Solutions Consultant, Adobe

Orchestrate B2B Customer Journeys Across Marketing and Sales

Customer relationships are built on great experiences. In today’s digital and virtual landscape, that means omnichannel, personalized engagement continuously orchestrated in concert with sales and delivered with empathy and agility. As digital transformation has accelerated, so has the pace of innovation in B2B marketing automation. Hear how Adobe is continuing to raise the bar in helping businesses enable seamless buyer journeys across marketing and sales touchpoints, unlock the power of unified customer profiles and AI, and crack the code on measuring and maximizing marketing ROI.