フィリップ・コトラー(Dr.PhilipKotler)
ノースウエスタン大学
ケロッグビジネススクール教授
He is called the father of modern marketing.
He received his M.A. degree in economics (1953) from the University of Chicago and his Ph.D. degree in economics (1956) from M.I.T.
He has received honorary degrees from 22 universities.
He is author of 80 books and 150 journal articles.
He has consulted many companies and delivered lectures in many countries.
Marketing 5.0 - 新時代のマーケティング -
