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講演者の登壇内容は、下部の「登壇イベントはこちら」からご覧ください。

講演者の登壇内容は、下部の「登壇イベントはこちら」からご覧ください。

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情報化社会が加速する今、デジタルファーストで事業を推進し顧客と信頼関係を築くことがビジネス成長の鍵と言われています。デジタル社会の現状をさまざまな数字から紐解き、より良い顧客体験を実現する戦略立案、事業運営において Google が重視しているポイントをお話いただきます。

講演者の登壇内容は、下部の「登壇イベントはこちら」からご覧ください。

講演者の登壇内容は、下部の「登壇イベントはこちら」からご覧ください。

講演者の登壇内容は、下部の「登壇イベントはこちら」からご覧ください。

The way you enable marketing work is far from a nice-to-have. It’s a competitive differentiator, a key to maximizing your results, and the lynchpin to creating a scalable content engine to power personalized customer interactions. Learn how Adobe Workfront connects the dots between the other products in your Adobe marketing stack, amplifying the efforts of your marketing and creative teams and leading to the more efficient delivery of winning customer experiences.

The way you enable marketing work is far from a nice-to-have. It’s a competitive differentiator, a key to maximizing your results, and the lynchpin to creating a scalable content engine to power personalized customer interactions. Learn how Adobe Workfront connects the dots between the other products in your Adobe marketing stack, amplifying the efforts of your marketing and creative teams and leading to the more efficient delivery of winning customer experiences.

The way you enable marketing work is far from a nice-to-have. It’s a competitive differentiator, a key to maximizing your results, and the lynchpin to creating a scalable content engine to power personalized customer interactions. Learn how Adobe Workfront connects the dots between the other products in your Adobe marketing stack, amplifying the efforts of your marketing and creative teams and leading to the more efficient delivery of winning customer experiences.

The way you enable marketing work is far from a nice-to-have. It’s a competitive differentiator, a key to maximizing your results, and the lynchpin to creating a scalable content engine to power personalized customer interactions. Learn how Adobe Workfront connects the dots between the other products in your Adobe marketing stack, amplifying the efforts of your marketing and creative teams and leading to the more efficient delivery of winning customer experiences.

講演者の登壇内容は、下部の「登壇イベントはこちら」からご覧ください。

Today, a brand’s success or failure is determined by its ability to anticipate and respond to ever-increasing customer expectations for personalized, connected experiences. This means facilitating journeys that put the customer — not channels — first, and strike a balance between marketing and CX priorities to deliver value across the customer lifecycle.

Today, a brand’s success or failure is determined by its ability to anticipate and respond to ever-increasing customer expectations for personalized, connected experiences. This means facilitating journeys that put the customer — not channels — first, and strike a balance between marketing and CX priorities to deliver value across the customer lifecycle.

Customer relationships are built on great experiences. In today’s digital and virtual landscape, that means omnichannel, personalized engagement continuously orchestrated in concert with sales and delivered with empathy and agility. As digital transformation has accelerated, so has the pace of innovation in B2B marketing automation. Hear how Adobe is continuing to raise the bar in helping businesses enable seamless buyer journeys across marketing and sales touchpoints, unlock the power of unified customer profiles and AI, and crack the code on measuring and maximizing marketing ROI.

Customer relationships are built on great experiences. In today’s digital and virtual landscape, that means omnichannel, personalized engagement continuously orchestrated in concert with sales and delivered with empathy and agility. As digital transformation has accelerated, so has the pace of innovation in B2B marketing automation. Hear how Adobe is continuing to raise the bar in helping businesses enable seamless buyer journeys across marketing and sales touchpoints, unlock the power of unified customer profiles and AI, and crack the code on measuring and maximizing marketing ROI.

Customer relationships are built on great experiences. In today’s digital and virtual landscape, that means omnichannel, personalized engagement continuously orchestrated in concert with sales and delivered with empathy and agility. As digital transformation has accelerated, so has the pace of innovation in B2B marketing automation. Hear how Adobe is continuing to raise the bar in helping businesses enable seamless buyer journeys across marketing and sales touchpoints, unlock the power of unified customer profiles and AI, and crack the code on measuring and maximizing marketing ROI.

Delivering engaging, personalized, and consistently exceptional experience at every moment of touch has now become a competitive differentiator that can make or break your business. With the number of devices and the speed with which your audiences switch channels during their journey, brands require an intelligent content system that brings operational efficiency while optimizing for business value. Join us to learn about Adobe’s content solution as the key imperative to your modern experience management that democratizes content authoring, makes omnichannel delivery a breeze, and scales personalization to make every experience count.

Delivering engaging, personalized, and consistently exceptional experience at every moment of touch has now become a competitive differentiator that can make or break your business. With the number of devices and the speed with which your audiences switch channels during their journey, brands require an intelligent content system that brings operational efficiency while optimizing for business value. Join us to learn about Adobe’s content solution as the key imperative to your modern experience management that democratizes content authoring, makes omnichannel delivery a breeze, and scales personalization to make every experience count.

Being prepared for the possible is no longer optional. Customer loyalty, personal and scalable shopping, and buying experiences across the digital and physical is the best way to lay the foundation of success. Learn how Adobe Commerce helps businesses deliver experiences that convert and keep customers coming back.

Being prepared for the possible is no longer optional. Customer loyalty, personal and scalable shopping, and buying experiences across the digital and physical is the best way to lay the foundation of success. Learn how Adobe Commerce helps businesses deliver experiences that convert and keep customers coming back.

Being prepared for the possible is no longer optional. Customer loyalty, personal and scalable shopping, and buying experiences across the digital and physical is the best way to lay the foundation of success. Learn how Adobe Commerce helps businesses deliver experiences that convert and keep customers coming back.

Today, a brand’s success or failure is determined by its ability to anticipate and respond to ever-increasing customer expectations for personalized, connected experiences. This means facilitating journeys that put the customer — not channels — first, and strike a balance between marketing and CX priorities to deliver value across the customer lifecycle.

Why will only a platform approach deliver personalization at scale? Experience makers face formidable challenges to delivering business results and experiences. Complex tech stacks and point solution integrations have fallen short in the face of high expectations of personalization, the looming deprecation of third-party cookies, and consent and governance being more important than ever before. Yet for every challenge, there is opportunity. And with Adobe Experience Platform powering Real-Time CDP, the application behind personalization at scale for B2C and B2B, bringing customer data together into actionable profiles and activating consistently across channels helps experience makers seize those opportunities. Join us to learn about recent and upcoming product innovations and see them in action.

Delivering engaging, personalized, and consistently exceptional experience at every moment of touch has now become a competitive differentiator that can make or break your business. With the number of devices and the speed with which your audiences switch channels during their journey, brands require an intelligent content system that brings operational efficiency while optimizing for business value. Join us to learn about Adobe’s content solution as the key imperative to your modern experience management that democratizes content authoring, makes omnichannel delivery a breeze, and scales personalization to make every experience count.

It takes only one additional data point to make you rethink your entire understanding about an audience or an experience. If you design personalized customer experiences using just part of the story, you risk wasting precious marketing resources, and you could squander valuable opportunities to interact with your customers. Omnichannel insights – not data – are the building blocks for compelling personalized interactions and provide the critical context needed to deliver on customer expectations in the moments that matter. Join us to learn how to rethink what it means to extract value from data and discover the rest of the story about your customers.

Why will only a platform approach deliver personalization at scale? Experience makers face formidable challenges to delivering business results and experiences. Complex tech stacks and point solution integrations have fallen short in the face of high expectations of personalization, the looming deprecation of third-party cookies, and consent and governance being more important than ever before. Yet for every challenge, there is opportunity. And with Adobe Experience Platform powering Real-Time CDP, the application behind personalization at scale for B2C and B2B, bringing customer data together into actionable profiles and activating consistently across channels helps experience makers seize those opportunities. Join us to learn about recent and upcoming product innovations and see them in action.

Why will only a platform approach deliver personalization at scale? Experience makers face formidable challenges to delivering business results and experiences. Complex tech stacks and point solution integrations have fallen short in the face of high expectations of personalization, the looming deprecation of third-party cookies, and consent and governance being more important than ever before. Yet for every challenge, there is opportunity. And with Adobe Experience Platform powering Real-Time CDP, the application behind personalization at scale for B2C and B2B, bringing customer data together into actionable profiles and activating consistently across channels helps experience makers seize those opportunities. Join us to learn about recent and upcoming product innovations and see them in action.

Organizations that develop true customer connections will thrive in the digital economy. Learn from Adobe executives, Ryan Reynolds, and executives from Walgreens Boots Alliance, NIKE, and the American Red Cross as they share how customer experiences are the currency of our digital economy. Discover how exceptional, personalized customer experiences are key to business growth today and in the future.

Once a year, Adobe employee, from engineers and data scientists to UX designers and product managers, have the opportunity to share innovative ideas to evolve the way brands interact with their customers. Join us for Adobe Sneaks, where we share the top projects.

It takes only one additional data point to make you rethink your entire understanding about an audience or an experience. If you design personalized customer experiences using just part of the story, you risk wasting precious marketing resources, and you could squander valuable opportunities to interact with your customers. Omnichannel insights – not data – are the building blocks for compelling personalized interactions and provide the critical context needed to deliver on customer expectations in the moments that matter. Join us to learn how to rethink what it means to extract value from data and discover the rest of the story about your customers.

It takes only one additional data point to make you rethink your entire understanding about an audience or an experience. If you design personalized customer experiences using just part of the story, you risk wasting precious marketing resources, and you could squander valuable opportunities to interact with your customers. Omnichannel insights – not data – are the building blocks for compelling personalized interactions and provide the critical context needed to deliver on customer expectations in the moments that matter. Join us to learn how to rethink what it means to extract value from data and discover the rest of the story about your customers.

Organizations that develop true customer connections will thrive in the digital economy. Learn from Adobe executives, Ryan Reynolds, and executives from Walgreens Boots Alliance, NIKE, and the American Red Cross as they share how customer experiences are the currency of our digital economy. Discover how exceptional, personalized customer experiences are key to business growth today and in the future.

Organizations that develop true customer connections will thrive in the digital economy. Learn from Adobe executives, Ryan Reynolds, and executives from Walgreens Boots Alliance, NIKE, and the American Red Cross as they share how customer experiences are the currency of our digital economy. Discover how exceptional, personalized customer experiences are key to business growth today and in the future.

Organizations that develop true customer connections will thrive in the digital economy. Learn from Adobe executives, Ryan Reynolds, and executives from Walgreens Boots Alliance, NIKE, and the American Red Cross as they share how customer experiences are the currency of our digital economy. Discover how exceptional, personalized customer experiences are key to business growth today and in the future.

Organizations that develop true customer connections will thrive in the digital economy. Learn from Adobe executives, Ryan Reynolds, and executives from Walgreens Boots Alliance, NIKE, and the American Red Cross as they share how customer experiences are the currency of our digital economy. Discover how exceptional, personalized customer experiences are key to business growth today and in the future.

Organizations that develop true customer connections will thrive in the digital economy. Learn from Adobe executives, Ryan Reynolds, and executives from Walgreens Boots Alliance, NIKE, and the American Red Cross as they share how customer experiences are the currency of our digital economy. Discover how exceptional, personalized customer experiences are key to business growth today and in the future.

なぜ楽天でウェルビーイングへの取組みが必要であったのか。かつてビジネスの最前線で指揮を執っていた、現CWO（チーフウェルビーイングオフィサー）が、ウェルビーイングに関する取組みへの背景と実例、そして今後の課題について、テクノロジーや「ダイバーシティ＆インクルージョン（D＆I）」の視点から解説する。

なぜ楽天でウェルビーイングへの取組みが必要であったのか。かつてビジネスの最前線で指揮を執っていた、現CWO（チーフウェルビーイングオフィサー）が、ウェルビーイングに関する取組みへの背景と実例、そして今後の課題について、テクノロジーや「ダイバーシティ＆インクルージョン（D＆I）」の視点から解説する。

デジタル化やDXを実現するためには組織全体でのITリテラシー向上が必要不可欠である。人手不足を補う手段の“RPA”という考えから脱却し、RPAをはじめとしたテクノロジーの活用をいかにDX実現につなげていくのかを紹介する。

個人のSNS利用率は7割を超えSNS利用時間も年々延びている状況下において、企業のマーケティング施策の場・顧客とのコミュニケーション・チャネルとしてSNSの重要性は高まるばかりである。すでに自社でSNSを活用中の企業を主な対象として、成果を出すための実践ノウハウやSNSの最新トレンドを解説する。

Organizations that develop true customer connections will thrive in the digital economy. Learn from Adobe executives, Ryan Reynolds, and executives from Walgreens Boots Alliance, NIKE, and the American Red Cross as they share how customer experiences are the currency of our digital economy. Discover how exceptional, personalized customer experiences are key to business growth today and in the future.

Organizations that develop true customer connections will thrive in the digital economy. Learn from Adobe executives, Ryan Reynolds, and executives from Walgreens Boots Alliance, NIKE, and the American Red Cross as they share how customer experiences are the currency of our digital economy. Discover how exceptional, personalized customer experiences are key to business growth today and in the future.

現在世界的に、市場における競争がマーケットシェアの獲得から、顧客体験（CX）のシェア獲得へとシフトしている。コロナ禍を受けて顧客のニーズがどう変容し、求められる価値もどのように変化しているかという調査を引用しながら、人間体験（HX）観点へのシフトの重要性について、またそれに企業がどのように対応していくべきかについて、３つのヒントを紹介しつつ解説する。

我々は、今、2030年のCO2 46%削減、2050年のCarbon Neutralに向かう世界の潮流の中にいる。データセンターを構築している我々が今、何をなすべきか？Digital Realtyのグリーンデータセンターにおける低炭素化の戦略とその実践内容を紹介する。　

自社をIT化したいけど、どうすればいいかわからないーこんな課題はないだろうか。プログラミング（コーディング）をしない「ノーコード」を使うことで、自社社員によるIT技術習得が可能に。これまでIT導入ができなかった諸問題を、内製化によって革新的に解決する。2022年は、こんな話が現実味を帯びてきている。実績事例に基づいた最先端の課題解決手法を学ぶことで、今こそ、IT化。

自社をIT化したいけど、どうすればいいかわからないーこんな課題はないだろうか。プログラミング（コーディング）をしない「ノーコード」を使うことで、自社社員によるIT技術習得が可能に。これまでIT導入ができなかった諸問題を、内製化によって革新的に解決する。2022年は、こんな話が現実味を帯びてきている。実績事例に基づいた最先端の課題解決手法を学ぶことで、今こそ、IT化。

DXは、ビジネスモデルを刷新するといわれている。事例として語られる内容はすばらしく、世界に新しい価値をもたらした。しかし、DXで最初に直面するのはビジネスではなく、人材確保であることが多い。エンジニアゼロからはじめ、2021年にはDX認定を取得、今ではビジネスモデル変革に取組んでいる同社が体験してきた「エンジニアゼロからはじめる、いちばんやさしいDX人材育成法」を紹介する。

2020年3月JR高輪ゲートウェイ駅に無人決済店舗「TOUCH TO GO」が開業し2年。これまで様々な業態・分野にわたって10を超える店舗支援を手掛けた実績から見えてきた、無人決済システムが可能にする“マイクロマーケット”が秘める店舗展開の可能性について解説する。