イベント講演者一覧

典型的な重工業であるＩＨＩにおいては，これまでの「ものづくり」に適した企業文化や組織構造が，迅速なＤＸを阻む形となっています。今後，当社が世間の常識を跳ね返してコングロマリットプレミアムに転じるためには，組織内に孤立するデータを統合し，顧客と社会のニーズに対して迅速に解決策を構成／提供できる企業に変わること（トランスフォーメーション）が不可欠です。今回は，これに向けた当社の取り組みを紹介します。

DX推進においてクラウド活用は重要なテーマですが、コスト変動のスピードが早く、利用が乱立しサイロ化しがちであり、またコストの妥当性も証明が難しいなど課題がつきものです。このような現代において必要なのが「FinOps」というクラウドのための新しいオペレーティングモデルです。中央集権化したチームがコストを詳らかに把握し、ビジネス戦略に合致したスピード感のある投資判断を促し、クラウド運用の価値を最大化します。

グローバルではCXの向上を専門とする役職や部門の存在が影響を増すなか、日本でも少しずつ組織改革が目立つようになってきました。ビジネスにとってCXが与える影響やその必要性を紐解きながら、顧客志向組織を築くための仕組み作りについてお話を伺っていきます。

HubSpot Japan カントリーマネージャー 廣田 達樹よりクロージングのご挨拶をいたします

DXの実現には人材のトランスフォーメーションが避けて通れません。しかし、デジタルリテラシーを高める社員研修だけではDXに対応できそうにありません。DXの最も大きな障害としてしばしば挙げられるのがマインドセットです。ただ、どういうマインドセットがDXに関係しているのかこれまで漠然として議論されてきませんでした。今回は、社員のマインドセットをDXとの観点でどうとらえるべきかについてお話できればと思っています。

データドリブン経営の実現、DXを推進する際、様々な課題が発生します。予算、リソース、スキル、ノウハウ、などツールを導入すればいいわけでも、人手が多ければいいわけでもない。本当の課題は何か、それを解決する方法は何か、国内SaaS型BI No.1のDomoがなぜ国内外問わず多くの企業にご導入いただけるのか、ソフトウェアベンダーとしてだけではなく、様々なデータ活用の現場を見てきた経験による解決策を解説します。

DXは経営戦略そのものであり、事業部門が主導するべきものです。事業部門の皆様にとって最も扱いやすく、狙った効果を出しやすいソリューション、それがRPAです。本セミナーでは、・DXにおいて、なぜRPAが必要なのか？事業部長が進めるべきなのか？・多数のお客様支援を通じて得た経験ノウハウをベースとした戦略的RPA活用論・RPA導入を進めるための確実なアプローチ　についてご紹介します。

すべての顧客接点で一貫した顧客体験を提供するため、freee社では「ブランドコア」として顧客が感じるfreeeらしさを言語化していると言います。本セッションでは今年2月に実施されたイベント『freee Heroes Day』を題材に、ブランドコアをマーケティング施策にいかに反映させ、各部門との連携を進めたのかお話しいただきます。マーケティング部門においてCXに有効な施策の考え方や、施策を成功させるために他部門を巻き込むヒントをご紹介いたします。

昨今、人々の購買行動の変化に伴い営業活動のあるべき姿に悩む企業は少なくありません。そんな中、先日実施した弊社による営業実態調査で浮き彫りになった顧客の購買行動の鍵は「信頼」でした。顧客と信頼関係を構築する、という「営業の本質」を追求するために、顧客に寄り添いその体験を向上させる取り組みが不可欠です。本セッションではHubSpotでの営業活動を例に挙げながら、顧客に寄り添う営業活動の実践ポイントをお伝えします。

日本でもファンが多く飛躍的な成長をし続けるNotion社。その成長を支えているのが、ユーザーの声（Voice of Customer、VoC）をプロダクトやサービスに反映させる仕組みです。Notion社が考えるVoCの価値とは何か。またそれをプロダクト改善に落とし込むための意思決定はどのような仕組みで行われているのか。チームが大切にしている価値観から具体的な実践ポイントまで広くお話いただきます。

オペレーションチームの価値は複雑性を排除し再現性に特化する点にある、と語るリンクアンドモチベーション社の杉山氏。同社でCS Opsが果たす役割は徐々に拡大していると言います。杉山氏が組織運営において意識している点や活動の成果、今後の展望をお話いただきながら、オペレーション機能とDX/CX向上との関わりについて考察します。

グローバルではCXの向上を専門とする役職や部門の存在が影響を増すなか、日本でも少しずつ組織改革が目立つようになってきました。ビジネスにとってCXが与える影響やその必要性を紐解きながら、顧客志向組織を築くための仕組み作りについてお話を伺っていきます。

講演者の登壇内容は、下部の「登壇イベントはこちら」からご覧ください。

講演者の登壇内容は、下部の「登壇イベントはこちら」からご覧ください。

講演者の登壇内容は、下部の「登壇イベントはこちら」からご覧ください。

総合司会よりオープニングのご挨拶をいたします

情報化社会が加速する今、デジタルファーストで事業を推進し顧客と信頼関係を築くことがビジネス成長の鍵と言われています。デジタル社会の現状をさまざまな数字から紐解き、より良い顧客体験を実現する戦略立案、事業運営において Google が重視しているポイントをお話いただきます。

講演者の登壇内容は、下部の「登壇イベントはこちら」からご覧ください。

講演者の登壇内容は、下部の「登壇イベントはこちら」からご覧ください。

講演者の登壇内容は、下部の「登壇イベントはこちら」からご覧ください。

The way you enable marketing work is far from a nice-to-have. It’s a competitive differentiator, a key to maximizing your results, and the lynchpin to creating a scalable content engine to power personalized customer interactions. Learn how Adobe Workfront connects the dots between the other products in your Adobe marketing stack, amplifying the efforts of your marketing and creative teams and leading to the more efficient delivery of winning customer experiences.

The way you enable marketing work is far from a nice-to-have. It’s a competitive differentiator, a key to maximizing your results, and the lynchpin to creating a scalable content engine to power personalized customer interactions. Learn how Adobe Workfront connects the dots between the other products in your Adobe marketing stack, amplifying the efforts of your marketing and creative teams and leading to the more efficient delivery of winning customer experiences.

The way you enable marketing work is far from a nice-to-have. It’s a competitive differentiator, a key to maximizing your results, and the lynchpin to creating a scalable content engine to power personalized customer interactions. Learn how Adobe Workfront connects the dots between the other products in your Adobe marketing stack, amplifying the efforts of your marketing and creative teams and leading to the more efficient delivery of winning customer experiences.

The way you enable marketing work is far from a nice-to-have. It’s a competitive differentiator, a key to maximizing your results, and the lynchpin to creating a scalable content engine to power personalized customer interactions. Learn how Adobe Workfront connects the dots between the other products in your Adobe marketing stack, amplifying the efforts of your marketing and creative teams and leading to the more efficient delivery of winning customer experiences.

講演者の登壇内容は、下部の「登壇イベントはこちら」からご覧ください。

Today, a brand’s success or failure is determined by its ability to anticipate and respond to ever-increasing customer expectations for personalized, connected experiences. This means facilitating journeys that put the customer — not channels — first, and strike a balance between marketing and CX priorities to deliver value across the customer lifecycle.

Today, a brand’s success or failure is determined by its ability to anticipate and respond to ever-increasing customer expectations for personalized, connected experiences. This means facilitating journeys that put the customer — not channels — first, and strike a balance between marketing and CX priorities to deliver value across the customer lifecycle.

Customer relationships are built on great experiences. In today’s digital and virtual landscape, that means omnichannel, personalized engagement continuously orchestrated in concert with sales and delivered with empathy and agility. As digital transformation has accelerated, so has the pace of innovation in B2B marketing automation. Hear how Adobe is continuing to raise the bar in helping businesses enable seamless buyer journeys across marketing and sales touchpoints, unlock the power of unified customer profiles and AI, and crack the code on measuring and maximizing marketing ROI.

Customer relationships are built on great experiences. In today’s digital and virtual landscape, that means omnichannel, personalized engagement continuously orchestrated in concert with sales and delivered with empathy and agility. As digital transformation has accelerated, so has the pace of innovation in B2B marketing automation. Hear how Adobe is continuing to raise the bar in helping businesses enable seamless buyer journeys across marketing and sales touchpoints, unlock the power of unified customer profiles and AI, and crack the code on measuring and maximizing marketing ROI.

Customer relationships are built on great experiences. In today’s digital and virtual landscape, that means omnichannel, personalized engagement continuously orchestrated in concert with sales and delivered with empathy and agility. As digital transformation has accelerated, so has the pace of innovation in B2B marketing automation. Hear how Adobe is continuing to raise the bar in helping businesses enable seamless buyer journeys across marketing and sales touchpoints, unlock the power of unified customer profiles and AI, and crack the code on measuring and maximizing marketing ROI.

Delivering engaging, personalized, and consistently exceptional experience at every moment of touch has now become a competitive differentiator that can make or break your business. With the number of devices and the speed with which your audiences switch channels during their journey, brands require an intelligent content system that brings operational efficiency while optimizing for business value. Join us to learn about Adobe’s content solution as the key imperative to your modern experience management that democratizes content authoring, makes omnichannel delivery a breeze, and scales personalization to make every experience count.

Delivering engaging, personalized, and consistently exceptional experience at every moment of touch has now become a competitive differentiator that can make or break your business. With the number of devices and the speed with which your audiences switch channels during their journey, brands require an intelligent content system that brings operational efficiency while optimizing for business value. Join us to learn about Adobe’s content solution as the key imperative to your modern experience management that democratizes content authoring, makes omnichannel delivery a breeze, and scales personalization to make every experience count.

Being prepared for the possible is no longer optional. Customer loyalty, personal and scalable shopping, and buying experiences across the digital and physical is the best way to lay the foundation of success. Learn how Adobe Commerce helps businesses deliver experiences that convert and keep customers coming back.

Being prepared for the possible is no longer optional. Customer loyalty, personal and scalable shopping, and buying experiences across the digital and physical is the best way to lay the foundation of success. Learn how Adobe Commerce helps businesses deliver experiences that convert and keep customers coming back.

Being prepared for the possible is no longer optional. Customer loyalty, personal and scalable shopping, and buying experiences across the digital and physical is the best way to lay the foundation of success. Learn how Adobe Commerce helps businesses deliver experiences that convert and keep customers coming back.

Today, a brand’s success or failure is determined by its ability to anticipate and respond to ever-increasing customer expectations for personalized, connected experiences. This means facilitating journeys that put the customer — not channels — first, and strike a balance between marketing and CX priorities to deliver value across the customer lifecycle.

Why will only a platform approach deliver personalization at scale? Experience makers face formidable challenges to delivering business results and experiences. Complex tech stacks and point solution integrations have fallen short in the face of high expectations of personalization, the looming deprecation of third-party cookies, and consent and governance being more important than ever before. Yet for every challenge, there is opportunity. And with Adobe Experience Platform powering Real-Time CDP, the application behind personalization at scale for B2C and B2B, bringing customer data together into actionable profiles and activating consistently across channels helps experience makers seize those opportunities. Join us to learn about recent and upcoming product innovations and see them in action.

Delivering engaging, personalized, and consistently exceptional experience at every moment of touch has now become a competitive differentiator that can make or break your business. With the number of devices and the speed with which your audiences switch channels during their journey, brands require an intelligent content system that brings operational efficiency while optimizing for business value. Join us to learn about Adobe’s content solution as the key imperative to your modern experience management that democratizes content authoring, makes omnichannel delivery a breeze, and scales personalization to make every experience count.

It takes only one additional data point to make you rethink your entire understanding about an audience or an experience. If you design personalized customer experiences using just part of the story, you risk wasting precious marketing resources, and you could squander valuable opportunities to interact with your customers. Omnichannel insights – not data – are the building blocks for compelling personalized interactions and provide the critical context needed to deliver on customer expectations in the moments that matter. Join us to learn how to rethink what it means to extract value from data and discover the rest of the story about your customers.

Why will only a platform approach deliver personalization at scale? Experience makers face formidable challenges to delivering business results and experiences. Complex tech stacks and point solution integrations have fallen short in the face of high expectations of personalization, the looming deprecation of third-party cookies, and consent and governance being more important than ever before. Yet for every challenge, there is opportunity. And with Adobe Experience Platform powering Real-Time CDP, the application behind personalization at scale for B2C and B2B, bringing customer data together into actionable profiles and activating consistently across channels helps experience makers seize those opportunities. Join us to learn about recent and upcoming product innovations and see them in action.

Why will only a platform approach deliver personalization at scale? Experience makers face formidable challenges to delivering business results and experiences. Complex tech stacks and point solution integrations have fallen short in the face of high expectations of personalization, the looming deprecation of third-party cookies, and consent and governance being more important than ever before. Yet for every challenge, there is opportunity. And with Adobe Experience Platform powering Real-Time CDP, the application behind personalization at scale for B2C and B2B, bringing customer data together into actionable profiles and activating consistently across channels helps experience makers seize those opportunities. Join us to learn about recent and upcoming product innovations and see them in action.

Organizations that develop true customer connections will thrive in the digital economy. Learn from Adobe executives, Ryan Reynolds, and executives from Walgreens Boots Alliance, NIKE, and the American Red Cross as they share how customer experiences are the currency of our digital economy. Discover how exceptional, personalized customer experiences are key to business growth today and in the future.

Once a year, Adobe employee, from engineers and data scientists to UX designers and product managers, have the opportunity to share innovative ideas to evolve the way brands interact with their customers. Join us for Adobe Sneaks, where we share the top projects.

It takes only one additional data point to make you rethink your entire understanding about an audience or an experience. If you design personalized customer experiences using just part of the story, you risk wasting precious marketing resources, and you could squander valuable opportunities to interact with your customers. Omnichannel insights – not data – are the building blocks for compelling personalized interactions and provide the critical context needed to deliver on customer expectations in the moments that matter. Join us to learn how to rethink what it means to extract value from data and discover the rest of the story about your customers.

It takes only one additional data point to make you rethink your entire understanding about an audience or an experience. If you design personalized customer experiences using just part of the story, you risk wasting precious marketing resources, and you could squander valuable opportunities to interact with your customers. Omnichannel insights – not data – are the building blocks for compelling personalized interactions and provide the critical context needed to deliver on customer expectations in the moments that matter. Join us to learn how to rethink what it means to extract value from data and discover the rest of the story about your customers.

Organizations that develop true customer connections will thrive in the digital economy. Learn from Adobe executives, Ryan Reynolds, and executives from Walgreens Boots Alliance, NIKE, and the American Red Cross as they share how customer experiences are the currency of our digital economy. Discover how exceptional, personalized customer experiences are key to business growth today and in the future.

Organizations that develop true customer connections will thrive in the digital economy. Learn from Adobe executives, Ryan Reynolds, and executives from Walgreens Boots Alliance, NIKE, and the American Red Cross as they share how customer experiences are the currency of our digital economy. Discover how exceptional, personalized customer experiences are key to business growth today and in the future.

Organizations that develop true customer connections will thrive in the digital economy. Learn from Adobe executives, Ryan Reynolds, and executives from Walgreens Boots Alliance, NIKE, and the American Red Cross as they share how customer experiences are the currency of our digital economy. Discover how exceptional, personalized customer experiences are key to business growth today and in the future.

Organizations that develop true customer connections will thrive in the digital economy. Learn from Adobe executives, Ryan Reynolds, and executives from Walgreens Boots Alliance, NIKE, and the American Red Cross as they share how customer experiences are the currency of our digital economy. Discover how exceptional, personalized customer experiences are key to business growth today and in the future.

Organizations that develop true customer connections will thrive in the digital economy. Learn from Adobe executives, Ryan Reynolds, and executives from Walgreens Boots Alliance, NIKE, and the American Red Cross as they share how customer experiences are the currency of our digital economy. Discover how exceptional, personalized customer experiences are key to business growth today and in the future.